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Volkswagen 'don't make up and drive' by DDB Tribal

12 Apr 2012

The tutorial is called a crash course to shine and by shocking the viewer Volkswagen hopes to raise awareness of the fact half a million crashes are caused in the UK every year by women putting on their make up while driving. Art direction was by Lilli Langenheim, the copywriting was by Valerie von ...

Honda seeks social media agency to create 'fun' online presence

12 Apr 2012 | by Sara Luker

to shortlisted agencies with two to five of those being invited to pitch. Berry said she hoped to have ...

Campaign Viral Chart: April Fools' hat-trick from Google doesn't stop toddler dancing

05 Apr 2012 | by Ben Hall

video from presidential hopeful and Republican rival, Rick Santorum, has fallen off the chart after a ...

Honda UK chief Martin Moll on boosting lacklustre sales

05 Apr 2012 | by Alex Brownsell

clearly on a strategic direction and what we hope to achieve, and we're becoming far more ruthless in our ...

CREATIVE STRATEGY: Peugeot bets on film in its battle with the big boys

04 Apr 2012 | by Simon S Kershaw

s lamp posts. While nicely conceived and designed, for Peugeot s sake, one has to hope they have ...

Campaign Viral Chart: Dancing toddler knocks Kony off top spot

30 Mar 2012 | by Ben Hall

the re-election of incumbent President Barack Obama, by Republican hopeful Rick Santorum, has been ...

Kwik-Fit pushes value message with £5m campaign

01 Mar 2012 | by Matthew Chapman

The latest television activity follows on from its 'You ll Be Amazed At What We Do' campaign, which was aimed at raising awareness of Kwik-Fit's product offering. Kwik-Fit hopes its latest 'Mates Rates' campaign, created by DDB, will cement it as the "go-to" destination for car maintenance ...

Omnicom helps Citroën launch online films for DS5

22 Feb 2012 | by Maisie McCabe

of DS4 Seekers in 2011 has set the benchmark, so we hope DS5 Star Experience will also produce fantastic ... Evans, said: "We've been tasked with achieving 500,000 views, but we're hoping the campaign will really ...

The seven sins of content marketing

22 Feb 2012 | by David Benady

If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...

Renault unifies UK marketing under 'Va va voom' line

14 Feb 2012 | by John Reynolds

of all-electric ZE cars and vans. Renault will hope the ads improve its UK sales. It suffered a 28 ...

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