Search results for "Hope

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Government targets beauty brands with body-confidence pledge

06 Dec 2011 | by Gemma Charles

, to attain an ideal appearance. The government hopes the pledge will form the cornerstone of a movement ...

The Chinese are coming

30 Nov 2011 | by Rachel Barnes and Sarah Shearman

it has a presence at the event, which it hopes will provide a global launch pad and a chance to 'upgrade ...

Unilever draws up 'Five Levers for Change' strategy

23 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

behaviour, which the company hopes will "increase the likelihood of having an effective and lasting impact ...

Nivea launches Facebook-led Christmas campaign

23 Nov 2011 | by Matthew Chapman

' positioning in August in an attempt to shift brand perceptions and re-engage women. It hopes to target ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

: 'To fly. To serve.' The brand will hope the engaging executions can help renew its position as one ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

03 Nov 2011 | by John Reynolds

to Nielsen. Rudgard hopes to change that, with help from brand extensions, including vegetable crisps ...

Wilkinson Sword backs Movember for third time

21 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

essentials to get them through the month with mo s to be proud of." Wilkinson Sword hopes the activity ...

Private Equity: Asset strippers or brand builders?

14 Sep 2011 | by David Benady

, they had better hope the private equity investors understand the importance of brands. INDUSTRY VIEW ...

Private View: Leon Jaume and Andy Nairn

17 Aug 2011

sadness and hope expertly together into a seamless narrative. In contrast, the EJAF work feels a bit ...

Do consumers want 'real women' in ads instead of aspirational images? The Marketing Society Forum -

10 Aug 2011 | by Staff

to buy some hope. However, we want real people where it counts, in things like charity ads. Having ...

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