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Editor's comment: Agencies succeed against the odds

agency is among this group, I hope you have expressed your thanks.) Our judging is usually heavily ...

Chelsea to follow Newcastle United in selling stadium naming rights

Chelsea's new chief executive Ron Gourlay has said the club hopes to bring in as much as 150m by tying a brand down to a 10- to-15-year deal on the 42,000-seat ground. It follows this week's decision by Newcastle s owner Mike Ashley to rename St James' Park after his sports fashion chain Sports Direct ...

Football League hunts sponsor after Coca-Cola negotiations collapse

amongst its fans." Coca-Cola said it was hopeful it would remain involved with the league in some form ...

Marketing departments require ad agencies to put contingency plans in place for swine flu

employees, should they be struck down by the virus. As Thomas points out, the hope is that such drastic ...

Lynx 'Get In There' by Bartle Bogle Hegarty

. And we didn t just build something, hoping they would come. We designed a bespoke Lynx presence for each ...

Sector Insight: household cleaning products

household fresheners. Consumers looking for quick-fix solutions could be hoping to mask the lack of genuine ...

Homepride prepares for slew of complaints for latest 'sexist' ad

and we hope they will agree this time." In the new ad, the unamused wife encourages her lazy husband ...

P&G looks to e-commerce to boost sales

per year. However, the company now hopes that the figure will increase fivefold during 2010 ...

Marlboro's launch of Bright Leaf highlights cigarette-marketing restrictions

, but with the Conservatives flying high in the polls, the tobacco industry will hope that the party's traditional affinity ...

Business and government rely on call centres when crisis strikes

. Organisations will always hope they are never affected by a crisis, but the astute among them are aware ...

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