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Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum

24 Jan 2013

NO - KRISTOF FAHY, CHIEF MARKETING OFFICER, WILLIAM HILL Apart from the pure luxury brands, you would hope that most well-run brands could introduce cheaper products without compromising their values or standards. On a BA flight, there are four different experiences, usually separated by a ...

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

across: 11% of consumers recognise it as P G's Olympics message.) For some B2B brands, the hoped ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

place to spend our money. I hope it works out for (P G). The best thing for us is that everybody ... , all the better. P G has put the money in the Olympics and that's its choice. I hope it works. We ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

that in the factory we make cosmetics, and in the drugstore we sell hope ,' explains Julia Goldin, global chief ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

: 'To fly. To serve.' The brand will hope the engaging executions can help renew its position as one ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

03 Nov 2011 | by John Reynolds

to Nielsen. Rudgard hopes to change that, with help from brand extensions, including vegetable crisps ...

Private Equity: Asset strippers or brand builders?

14 Sep 2011 | by David Benady

, they had better hope the private equity investors understand the importance of brands. INDUSTRY VIEW ...

Daryl Fielding, Kraft Europe's VP marketing, on painful agency reviews, the Cadbury takeover, and Tony Blair's swearing

09 Aug 2011 | by Rachel Barnes

on Kraft, but she is hopeful that the dust has now settled on the takeover. Fielding s future ...

Chris McDonough, marketing director at Molson Coors, on regaining momemtum and disruptive marketing

04 Aug 2011 | by Gemma Charles

this is the bedrock of our business, I genuinely mean that.' It is to be hoped that, for McDonough's sake, the 'new ...

Kerry Foods CMO Phil Chapman on the need for marketers to be more brave

14 Jul 2011 | by Rachel Barnes

of the campaign is intended to rapidly build the brand's digital presence. In August, it is hoping a new online ...

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