Kraft's Sonia Carter: 'Hackathons are an interesting method'
06 Sep 2012
-ups that we hope to work with long-term. We gave away six prizes and the winning idea, the 'Feeel.It' app, has ...
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Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
,' he said. Madelin also expressed his hope that the EU will look closely at personal data, with a ...
Big brands embrace all-night 'hackathons'
06 Sep 2012 | by Sarah Shearman and Rachel Barnes
successful. We have started building great relationships with developers and met some start-ups that we hope ...
Brands at the Olympics: Highs and lows so far
01 Aug 2012 | by Staff
an early look at some of the best examples of brands hoping to cut through the clutter and capture the mood ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
of priorities. As this range becomes more popular, I hope the creativity in its advertising will grow ...
The Chinese are coming
30 Nov 2011 | by Rachel Barnes and Sarah Shearman
it has a presence at the event, which it hopes will provide a global launch pad and a chance to 'upgrade ...
Viral View: Old Spice campaign smells great
16 Jul 2010 | by Jimmy Maymann
s just hope other brands looking at this success remember you need all three ingredients ...
Marketing departments require ad agencies to put contingency plans in place for swine flu
22 Sep 2009 | by Alex Brownsell
employees, should they be struck down by the virus. As Thomas points out, the hope is that such drastic ...
Sector Insight: household cleaning products
15 Sep 2009 | by Jane Bainbridge
household fresheners. Consumers looking for quick-fix solutions could be hoping to mask the lack of genuine ...
The Marketing Profile: Vicki Franks of Kao Brands
25 Aug 2009 | by Amy Golding
Kanebo. Franks says, in time, she hopes to develop the same level of recognition in the UK. Although ... brand, she launched a loyalty scheme, John Frieda Elite, which now has 40,000 members. She hopes ...
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