Crisis comms - Toiletry industry body heads off scarestories
11 Nov 2005 | by Helen Gregory
' discussion paper. It arranged briefings with journalists such as Jenny Hope, medical correspondent ...
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Mars account up for review
30 May 2008 | by Kate Magee
PRWeek understands that Mars recently contacted six agencies inviting them to send in credentials. Mars is still putting together a brief and expects to draw up a shortlist by mid-June. The confectioner, whose brands include Snickers, Galaxy and Twix, hopes to have an agency in place by August. Grayling ...
William Grant & Sons push
19 Aug 2005
CONSUMER: William Grant & Sons is hoping to build brand loyalty around its Grant's whisky with a UK
Arla set to launch lactose-free milk
12 Aug 2005
services director Holly Barron, who reports to Arla media and comms manager Arif Bangi, said she hoped ...
News Analysis: How to turn delay to an advantage
01 Apr 2005
seems necessary. Sony can only hope that European consumers are as willing to wait for PSP ...
Profile: The true blue at Red - Mike Morgan, chief executive, The Red Consultancy
21 Jan 2005 | by Ian Hall
The fact that beer and football book-end the 41-year-old's CV is no coincidence, given his long-standing love of both. As we speak, Morgan is in the midst of his annual 'dry test' (he hopes to go more than a month without a pint), but his 'obsession' with Liverpool's blue team, Everton FC, endures and he ...
Opinion: Leader - Ratner bids to bury 'crap' demons of old
05 Nov 2004 | by Gidon Freeman, gidon.freeman@haynet.com
apparently beyond what was hoped for - there is still work to do on the wider reputation front. And although ...
Reputation Management: The fast-food fight
29 Oct 2004
hopes to do the same for its buns, cheese and ketchup over the coming months and years. As a result ...
London Fashion Week: Brands on the catwalk
24 Sep 2004
formers, but every sponsor must also be hoping to grab some media coverage. So what do the fashion editors ...
Campaign: Guerrilla stunt - Greenpeace slams Sainsbury's GM milk
18 Jun 2004 | by Donna Werbner
invasion and the subversive humour of pantomime. Let's hope the big corporates have a sense of humour ...
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