The Work: New Campaigns - UK
06 Feb 2009
-out that the WWF can "cut your company's paper consumption by 20%", the organisation hopes to promote its business ...
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The Work: New Campaigns - UK
06 Feb 2009
-out that the WWF can "cut your company's paper consumption by 20%", the organisation hopes to promote its business ...
Pepsi launches Barack Obama inauguration campaign
19 Jan 2009 | by Colin Marrs
The soft drink giant has produced posters, which are currently plastered all over New York, Los Angeles and Washington DC. Its TV spot continues the theme of the posters, using mnemonics to outline a message of hope. Barack Obama is set to become the first black president in US history at his inauguration ...
Saatchis launches positive anti-smoking campaign
07 Jan 2009 | by Hadassah Nymark
In a bid to move away from the clich d fear factor often used in anti-smoking advertising, the new campaign aims to promote hope. Steve Crone, the chief executive of QUIT, said: "These innovative posters ... ." Copywriter Ant Melder said: "We realised that hope rather than fear could be a powerful message for us ...
Rio Ferdinand stars in Nike hoody ad
05 Jan 2009 | by Hadassah Nymark
The hoodyon moments work is being launched to promote the AW77 Loopwheeler, a new version of Nike s iconic hoody. Nike hopes to change the perception of hoodies, which it says have become ... personalities such as Rio Ferdinand, Nike hopes to show the brand in a new light and in particular, re ...
Can brand invention lead to a profit?
21 Nov 2008 | by Matt Williams
million per year in retail sales within three years, while it hopes Pick Me will eventually bring in about ...
Beattie McGuinness Bungay to create tights for Pretty Polly
30 Oct 2008 | by Kate Nettleton
hopes to bring the text and slogans often associated with T-shirt design to the hosiery market ...
Tobacco giant calls experiential pitch
30 Oct 2008 | by Matt Williams
Agencies will be given the choice of pitching for both the experiential and field marketing elements of the business, or just submitting for one of the two portions. The pitch is being handled by the AAR, and Gallaher hopes to appoint agencies before Christmas. The experiential aspect involves ...
Govt threatens junk food ad curbs across all media
15 Oct 2008 | by Our Parliamentary correspondent
on other types of media. I hope that the industry will continue to play its part in reducing the exposure ...
The World: Cincinnati - P&G reveals slash in adspend for key toiletries
08 Aug 2008
media owners who had been hoping for some stability from the world's biggest advertiser.
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