Search results for "Hope

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Who's responding to Britain's direct mail?

10 Dec 2012 | by Alice Dunn

Royal Mail recently announced that direct mail now accounts for half of all letters that come through the door in the UK. With such a mass of envelopes arriving each day, understanding what sort of people are most likely to respond to direct mail and why is crucial for marketers hoping to reach ...

Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)

18 Nov 2012 | by Daniel Farey-Jones

will be unveiling a slinky new on-screen identity (Marketing, 16 November), Tumblr, which hopes to entice a few UK ...

Olympic Games' impact on big brand sales

09 Nov 2012 | by Tim Eales

have hoped for. However, some categories did get an Olympic lift. Men s vitamins and minerals saw a ...

Think BR: Brands should be banging the drum for festival marketing

06 Jun 2012 | by Simon Stanford

gone - I hope - as badly chosen and poorly executed freebies are just not enough. They won t create ...

CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty

28 Jul 2011 | by Simon S Kershaw

of the product s efficacy. Well, they are French. The ASA ruling may be a small victory. But I hope ...

CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers

08 Jun 2011 | by Simon S Kershaw

"Celebrity culture." Surely the greatest oxymoron of our times. (With the emphasis on "moron".) A sample headline: "Katie Price admits she falls in love 'too quickly'".

Viral View: Old Spice campaign smells great

16 Jul 2010 | by Jimmy Maymann

s just hope other brands looking at this success remember you need all three ingredients ...

Brand Republic: a change is gonna come

15 Jun 2010 | by Rich Sutcliffe

readers. We hope you enjoy exploring the new site and the changes, immediate and gradual, you ...

Chelsea to follow Newcastle United in selling stadium naming rights

06 Nov 2009 | by James Quilter

Chelsea's new chief executive Ron Gourlay has said the club hopes to bring in as much as 150m by tying a brand down to a 10- to-15-year deal on the 42,000-seat ground. It follows this week's decision by Newcastle s owner Mike Ashley to rename St James' Park after his sports fashion chain Sports Direct ...

Football League hunts sponsor after Coca-Cola negotiations collapse

30 Sep 2009 | by James Quilter

amongst its fans." Coca-Cola said it was hopeful it would remain involved with the league in some form ...

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