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Who's responding to Britain's direct mail?

10 Dec 2012 | by Alice Dunn

Royal Mail recently announced that direct mail now accounts for half of all letters that come through the door in the UK. With such a mass of envelopes arriving each day, understanding what sort of people are most likely to respond to direct mail and why is crucial for marketers hoping to reach ...

Is Apple's halo beginning to slip?

12 Nov 2012 | by Lee Langford

Next year could provide some cheer for brands hoping to challenge Apple's dominance, research from

Olympic Games' impact on big brand sales

09 Nov 2012 | by Tim Eales

have hoped for. However, some categories did get an Olympic lift. Men s vitamins and minerals saw a ...

London Paralympics 2012: What did we make of it all?

14 Sep 2012 | by Julie Hamshere

the Paralympics were happy, excited, hopeful and confident. Interestingly more than 20% of us said we were ...

A social Olympics? You'd better believe it

24 Aug 2012 | by Will Youngman

to be optimistic about the Games effect, sponsors will hope their heavy investments will bring long-term gains ...

Consumer 2.0: Fighting the online retail revolution

30 Jul 2012 | by Jamie Matthews

to compete with the continued growth of online, is there any hope for the high street? Research from ...

British shopping habits will not be heavily affected by the Olympics

27 Jul 2012 | by Sasha Birkin

hoped? In many ways the 2012 London Olympics provides excitement for consumers as well ... . And in the current economic climate, it is hoped by all that the games will provide a much needed economic boost to flagging sales. According to Howard Archer, IHS Global Insight: "Retailers will be very much hoping ...

Tomorrow's shoppers show greater appetite for longer Sunday Trading

25 Jul 2012 | by Sasha Birkin

a closed for business sign on it." The government hopes that by temporarily suspending ... falling retail sales. Retailers in Britain are hoping the relaxation could provide them with a much ...

Are the Olympics getting a head start with UK consumers?

02 Jul 2012 | by Will Youngman

in the hope that they will be pleasantly surprised once London 2012 gets underway. The arrival ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

will be hoping that the Games help it gain some traction amongst sceptical users. Finally, the growth ...

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