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Limp Gocompare.com ad fails to capitalise on singer's ubiquitous presence

14 Aug 2012 | by Ryan Newey, founding partner and creative director, Fold7

Skip to full AdWatch table Truth be told, I really liked the first one. 'He's only a tenor' is still a good gag that gets a smile. Who would have thought at the time that he would become one of the UK's most ubiquitous ad characters? This 'saving the nation' spot is the first in what I hope is a ...

Brands at the Olympics: Highs and lows so far

01 Aug 2012 | by Staff

an early look at some of the best examples of brands hoping to cut through the clutter and capture the mood ...

The Co-operative Bank embarks on growth plan

27 Jul 2012 | by Alex Brownsell

. It will, no doubt, hope consumers embrace its ethical stance and mutual structure. EXPERT VIEWS ...

Crisis management: brand marketers caught in the middle

19 Jul 2012 | by Rachel Barnes

with marketers in the hope that they don't make the same mistakes that we made. In 2008, there was fire ...

How has the downturn affected the media sector?

01 Dec 2011 | by David Walsh and Dominic O'Connell

they understand how consumers are feeling through offering long-lasting value and a reason to hope for the future ...

Adwatch (Oct 19) - Top 20 recall: Halifax

19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO

Gok Wan and Gary Barlow? Only time will tell. I'm hoping that the campaign will evolve ...

Aviva grateful for comic relief in turbulent times

19 Aug 2011 | by John Tylee

's equally hopeful that what's good for Norwich will be equally good for Aviva, the football club's main ...

Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach

04 May 2011 | by Kate Waters, Strategy Partner, Now

. Even if it doesn't wow the creative awards judges, I hope it will earn the brand an effectiveness award ...

Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful

20 Apr 2011 | by Sid McGrath, Planning partner, Karmarama

, as consumers, look for in difficult times are symbols of hope and trust. Trust is an interesting one, as it ...

Brands use social media to offer freshers' deals to students

08 Sep 2009 | by Fiona Ramsay

consumers in the hope that they will remain loyal customers long after their studies have become a distant ...

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