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Raising the game for BT Sport

you get to launch a brand and give sport back to a sport-loving nation. We hope it s as entertaining ... haul. As are we. We hope the work will grow and evolve to match that continued ambition. ...

Does advertising portray 'real' women?

in their campaigns. I hope these initiatives will inspire the advertising industry to provide customers with images ...

Selling off the family silver

those optimistic first-time shareholders had hoped. Eye-watering amounts were spent more than 21 ...

Smart thinking

. The brief is for two significant TV spots for Samsung s new gesture-controlled smart TV, so hope must ... -bung-and-I-could-do-with-a-nice-holiday. There are more of the latter than I could hope for. Ordinarily, I m not a fan of that old-school creative ...

Why We're Loving: Shaun Musgrove, head of creative producers, Grey London

we d anticipated (well, hoped for) and many hours of image-searching, rights-clearing, retouching ...

Nice creative but will it work?

something in the market and hoping it will sell are arguably over [even] in China." Effectiveness is now ... one-off flash of brilliance. So, as you read Advertising Works 21 (as I hope you will), please ...

Did advertisers fail to score touchdowns at Super Bowl XLVII?

good things and hopes it catches on. Nice feel-good spot. Now Oreo "whisper fight" (Wieden Kennedy ... (Hudson Rouge) is nothing special; I hope the website is more engaging. The Speed Stick commercial (Red ...

Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity

how Google works). So I assume it s not got any response targets associated with it. I just hope ...

Do production houses get a raw deal?

'm not trying to kick the hornets' nest. "We just hope that doing what we've done will make agencies think ...

Work Debrief - Toyota's story of coming to life in a superficial world

seconds; we just wrote on and hoped nobody would notice the timing if we read it out really quickly ...

 

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