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UK Athletics in hunt for a 'grass-roots' backer

20 Dec 2001 | by MARK KLEINMAN

sponsored by TSB in a deal that ended in 1997. Fast Track head of business development Marc Hope, who ... to several interested parties," said Hope. "We are looking for a brand to come on board and get involved ...

DIRECT: Nicorette in 'quit smoking' DM

20 Dec 2001 | by MARK KLEINMAN

hopes the campaign, called 'Start the New Year by stopping', will encourage smokers to adopt a day ...

MARKETING MIX: A brand for the weekend, sir?

20 Dec 2001

be no better, particularly with Peugeot offering 'the ride of your life' and Renault shattering the hopes ...

OPINION: Preserve loyalty but appeal to a new generation

20 Dec 2001 | by LAURA MAZUR, a business writer

. The company had hoped that by moving into products such as MP3 players, digital cameras and electronic games ...

BRAND HEALTH CHECK: Harrods - How can Harrods ride out the fall in tourism?

20 Dec 2001 | by SUZY BASHFORD

festive. Or so Mohamed Al Fayed, owner and chairman of the exclusive department store, will be hoping ...

Hilton enlists two agencies for UK advertising blitz

13 Dec 2001

the group was raising its spend in the hope of gaining market share as competitors cut down on marketing ...

Agency 2001 recognises a creative year

13 Dec 2001

hope you will be heartened by the brilliance of the creative work, by some astonishing new ...

AGENCY 2001: Agency 2001 recognises a creative year

13 Dec 2001 | by CRAIG SMITH, Editor

look even more extraordinary. As you read through the top performers, we hope you will be heartened ...

BRAND HEALTH CHECK: ITV1 - Can ITV1 win the ratings and ad revenue battle?

13 Dec 2001 | by POPPY BRECH

of hope on the horizon. In Jim Hytner, its new marketing and commercial director, ITV1 has a passionate ... backdrop, what impact can ITV's newly hired agency Bartle Bogle Hegarty hope to make on the positioning ...

OPINION: Channel pricing deal could help ITV more than free-to-air boxes

13 Dec 2001 | by RAYMOND SNODDY, media editor of The Times

. The obvious hope is that viewers will start off with their free-to-air service and be persuaded to trade up ...

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