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MEDIA: London Electricity TV debut

Legal This is our first exposure on TV and we re hoping to take the brand to new areas. TV is a great ... of LWT s weekend bulletins. It hopes that viewers will identify a direct link between its services ...

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

, enabling it to create personalised internet marketing initiatives. It hopes to e-mail consumers ... , they can not yet book online. An Air Miles spokeswoman said it hopes to achieve this late next year ...

MEDIA: Telegraph set to clinch Cricket World Cup deal

. Broadcast rights are split between the BBC and Sky, and the Telegraph hopes to profit from its association ...

Nortel in brand push

to the business rather than technology. Unsworth added that he hoped the campaign would increase ...

NEW MEDIA CHOICE: CARPHONE WAREHOUSE

I ve never been to a Carphone Warehouse and I certainly hope I never do, not least because I m...I ve never been to a Carphone Warehouse and I certainly hope I never do, not least because I m sure they must be stuffed to the gills with overly helpful sales assistants eager to share their unnatural level of knowledge about tariffs and the like. A trip to its web site seems a far better ...

Cellnet DM shop to boost loyalty

networks - and hopes to combat it with a new DM programme. This will involve more relationship ...

AGENDA: A history lesson will teach you all you need to know

When I survey life, tis all a cheat; yet fooled by hope, we favour the deceit, wrote Dryden. I...When I survey life, tis all a cheat; yet fooled by hope, we favour the deceit, wrote Dryden. I must be a gloomy old sod, because I agree with his sentiments. How could human beings survive some of the crap they have to put up with but for optimism? Take the way we fondly confuse ...

MARKETING MIX: Pen portrait - A straight-talking Lancastrian, Mandy Pooler became chief executive of MindShare, the merged WPP media shop, earlier this year. Our graphologist had no idea who she was, however, when she examined her handwriting

hope I m a bit more fun than this analysis makes me seem. Finally, in this business it s good to know ...

MARKET RESEARCH: New Britain new consumers - Gill Upton reports on a new social classification system that may replace the outmoded ABC1 model

. But the reason it is causing such intense interest is that he argues, and the research community hopes ... and I hope they will incorporate polyglotting intelligently to evolve the ABC1 system. Already ...

Adidas loses UK marketing chief to foreign rival

has 35%. The UK sports apparel sector that Helly Hansen hopes to break into is worth pounds 1.4bn ...

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