Npower pits One 'bundle' against British Gas
15 Apr 2008 | by Ed Kemp
campaign spanning radio, press and direct mail, which breaks today (Wednesday). It hopes to attract 50 ...
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British Gas initiates fundamental review of marketing strategy
07 Oct 2008 | by Joe Thomas
In the first six months of 2008 British Gas spent 22m on advertising, 2m more than last year. It hopes that by refocusing its strategy it can lower the cost of acquiring and retaining profitable customers. British Gas' ad account is held by CHI Partners; its direct work is handled by OgilvyOne. EMB ...
Npower backs renewable energy tariff
11 Mar 2008 | by Ed Kemp
. Npower hopes its campaign will help it increase this to 150,000. The scheme works by feeding a unit ...
Digital News: Gabriel to fund music software
18 Oct 2006
The Filter, which is downloadable from thefilter.com, can generate playlists once users have highlighted one or two songs that typify what they want to listen to from their iTunes library. The venture, owned by software company Exabre with financial backing from Gabriel, hopes to appeal to consumers fed ...
Profile: A lesson in appreciation - Amanda Mackenzie, Director of brand marketing, British Gas
27 Sep 2006 | by Joanna Bowery
the company has become inextricably linked. Last week, she unveiled an energy efficiency drive that she hopes ...
Utilities: Casualties of the energy price war
15 Mar 2006 | by Ben Carter
that marketing chief Amanda Mackenzie is hoping will help maintain its dominance in the gas market. Industry ...
Npower to offer gas price freeze
26 Oct 2005
Gas Guardian is being backed by a multimillion-pound advertising campaign that will target British Gas customers, who have been hit by the firm's recent price rise. Npower bosses are hoping to counter British Gas' Price Protection, which pledges to freeze prices until 2010 in return for a premium ...
Eidos backs Championship Manager with blogging site
07 Jul 2004 | by Mark Sweney,
supporters. Eidos hopes the site will become the destination of choice for the high number of fans who ...
Apple: Grace under fire
21 Apr 2004
multitude of products later, Apple hopes iPod mini will carry its brand to a new position of strength ... -MD discs will be sold for about £5 and Sony hopes these will appeal more than hard-drive products because ...
DIRECT CHOICE: IBM
10 Jul 2003 | by Roger Hall, Chief executive, NASN
'Please find enclosed: the whole of Wimbledon' I thought it must be about sponsorship, and hoped against hope that IBM had singled me out for tickets to a final. I was wrong on both counts. Instead ...
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