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Vauxhall roster vies for Astra relaunch ad brief

in the car with a theme-park ride. GM is hoping the new Astra will help move the Vauxhall brand upmarket ...

Vauxhall adds 'fashion' grille

The designer said he hoped to resurrect the grille badge, by giving the motoring accessory a contemporary twist. Only 150 editions of the two badges will be produced, priced at 39 each. The badges can be bought at Simon Carter's London and Manchester stores, and the designer's website. Insignia, which goes ...

The Marketing Profile: Christian Stein of Peugeot UK

is unlikely to be able to complete a one-man revolution at Peugeot UK. Rather, he hopes to set in place a long ...

Car manufacturers face uphill battle to shift new cars

If anyone in the automotive industry is hoping that the Bank of England's announcement of a 1.5% cut in interest rates, taking them down to 3%, is going to kick-start car sales, they will have a long wait. New cars are a particularly tough sell in the current climate. Sales have plummeted over ...

Government's £100m electric car scheme draws mixed response

the brand was 'very pleased' to be invited to tender for the electric van programme, and hopes to be given ...

The week in marketing: 10 September 2008

Field Days in London last weekend. The event, hosted by Sally Gunnell and young 2012 hopefuls, gave ...

The Marketing Profile: Mark Simpson, Ford of Europe

of its European models will also be released in the US, gives Simpson hope that there will be no cut ...

Seat campaign highlights performance

at SEAT UK, said he hopes the campaign gives the brand a timely boost as it strives to achieve its ...

Dramatic ad slump forecast for ITV1 and other commercial channels

their budgets, the rest of the year spells many sleepless nights for the broadcasters, whose hopes now rest ...

Marketers face threat of more regulation

initiatives such as free swimming programmes, hopes the government will realise that advertising is only one ...

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