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Marketing Moments 2012: Marks & Spencer scores Christmas gold

06 Dec 2012 | by Nicola Kemp

, marketers are at risk of missing the bigger picture. Staying in touch with the wider world and the hopes ...

Design Report: Planet Packaging

21 Apr 2010 | by Scott Billings

director of packaging design group Jones Knowles Ritchie (JKR). 'I hope Kenco does very well, but I fear ...

The Marketing Profile: Matt Webb of Hamleys

25 Nov 2008 | by Miranda Fitzgerald

, for which a Hamleys theme tune is being composed. Webb hopes this will become a major draw for tourists ... of 1971 - and, it is hoped, won't make Webb want to cry. ...

Vauxhall adds 'fashion' grille

25 Nov 2008 | by Staff

The designer said he hoped to resurrect the grille badge, by giving the motoring accessory a contemporary twist. Only 150 editions of the two badges will be produced, priced at 39 each. The badges can be bought at Simon Carter's London and Manchester stores, and the designer's website. Insignia, which goes ...

Philips uses direct media to aim sex toy at mature consumers

18 Nov 2008 | by Joe Thomas

However, the Dutch electronics giant hopes a festive direct and digital marketing campaign aimed at more 'experienced lovers' will make its first foray into the adult toys market a Christmas number one. The mail packs, created by direct agency WDMP, will be sent to existing Phillips customers who ...

The Marketing Profile: Christian Stein of Peugeot UK

18 Nov 2008 | by Alex Brownsell

is unlikely to be able to complete a one-man revolution at Peugeot UK. Rather, he hopes to set in place a long ...

Car manufacturers face uphill battle to shift new cars

11 Nov 2008 | by Lucy Barrett

If anyone in the automotive industry is hoping that the Bank of England's announcement of a 1.5% cut in interest rates, taking them down to 3%, is going to kick-start car sales, they will have a long wait. New cars are a particularly tough sell in the current climate. Sales have plummeted over ...

PJ Smoothies to be axed

03 Nov 2008 | by Joe Thomas

Since the brands acquisition in 2005 the drink has been in rapid decline with Marketing reporting a 70% drop in sales from 1.3 to 396,000 in the 24 weeks to 7 September, according to TNS figures. Pepsi had hoped that by cutting prices by 30% earlier this year, the brand would become more mainstream ...

Government's £100m electric car scheme draws mixed response

28 Oct 2008 | by Alex Brownsell

the brand was 'very pleased' to be invited to tender for the electric van programme, and hopes to be given ...

The Marketing Profile: Dominic Chambers of LG

14 Oct 2008 | by Fiona Ramsay

of now'. Chambers now hopes to roll out a fresh digital strategy for LG. 'I need to take action ...

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