Moodier Britain survey: consumer trust goes local in recession
25 Nov 2008 | by Jeremy Lee
glimmer of hope, with 90% of people believing that some positives will arise from the situation ...
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Adwatch review: Rimmel Sexy Curves Mascara
25 Nov 2008
When the media fin-ally turned on Kate Moss a couple of years ago, we all expected, and perhaps hoped, that she would be hung out to dry. Instead, she got away with it quite majestically. All the brands that reacted immediately and fired her were replaced just as fast, and she continued doing even ...
The week in marketing: 18 November
18 Nov 2008 | by Staff
of Hope charity, which provides education to poor and orphaned children in India and Malawi. Specsavers ...
Co-op launches Fairtrade shopping bag
13 Nov 2008 | by Miranda Fitzgerald
The hot-pink cotton holdall, will be available in store from Monday 17 November. All profits will be donated to The Wings of Hope charity, which provides free education for poor and orphaned children in India or Malawi. On the same day the Co-operative will launch its Christmas TV ad campaign, for which ...
Brand Immortality - the authors review their new book
11 Nov 2008 | by Hamish Pringle and Peter Field
in the context of its appropriate role as the 'custodian of forever'. Without it, no brand could hope ...
Gossard starts selling entire range online
06 Nov 2008 | by Fiona Ramsay
Designed by agency Twenty Six of Leeds, the new Gossard website helps customers choose the right size bra and underwear with a fit guide as well as styling tips to provide the perfect underwear look. Online shoppers will receive exclusive, web-only discounts and special offers and Gossard is hoping ...
Coronation Street to link with five British brands to celebrate 50th
04 Nov 2008 | by Ed Kemp
the year. ITV has drawn up a list of brands and hopes to secure most of the deals by January. Last month ...
PJ Smoothies to be axed
03 Nov 2008 | by Joe Thomas
Since the brands acquisition in 2005 the drink has been in rapid decline with Marketing reporting a 70% drop in sales from 1.3 to 396,000 in the 24 weeks to 7 September, according to TNS figures. Pepsi had hoped that by cutting prices by 30% earlier this year, the brand would become more mainstream ...
Debenhams trials touch-screen kiosks
15 Oct 2008 | by Fiona Ramsay
LONDON - Retailer Debenhams is to trial a new touch-screen service in stores which it hopes
Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers
14 Oct 2008 | by Mark Ritson
, brand managers and marketers can do little more than wait, worry and hope that their organisation ...
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