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Marketing Moments 2012: Marks & Spencer scores Christmas gold

, marketers are at risk of missing the bigger picture. Staying in touch with the wider world and the hopes ...

The iPad bandwagon rolls into town

Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes ... Apple's Regent's Street store in London last night and into the early hours of this morning, hoping ...

Is procurement killing marketing creativity?

potential rewards. He believes agencies should take on more risk, in the hope that a few projects will pay ...

Opinion: The Marketing Society Forum

hope, for Barclays' sake, it soars like an eagle. I fear, however, that it will go sedately through its ... , but there needs to be more. My hope is that there will be some rich digital content to see this idea really shine ...

Andrew Walmsley on Digital: Media agency meltdown

solutions, stacked high and looking cheap. Agencies hope that, by defining the service tightly, they can ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

NO - MICHELLE CLOTHIER, CO-FOUNDER AND JOINT MANAGING DIRECTOR, LIVITY In the case of the recent Asda/Mumsnet 'premature sexualisation of children' story, Asda should be applauded for consulting on the suitability of its products with such a relevant and sizeable consumer group. However, I really hope ...

Design Report: Planet Packaging

director of packaging design group Jones Knowles Ritchie (JKR). 'I hope Kenco does very well, but I fear ...

Andrew Walmsley on Digital: A little more conversation

the results. So when consumers search for your brand, you'd better hope the conversation is good. Andrew ...

Opinion: The Marketing Society Forum

that the high street can eat brands for breakfast. I hope that Cadbury has done its due diligence before ...

Profile: Looking for loyalty

must be hoping that he will be using it to similarly good effect with its subscribers. INSIDE WORK ...

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