Honda launches cinema campaign alongside Avatar film release
15 Dec 2009 | by Sarah Johnson
and hopes to standout to viewers who are anticipating the new visual effects used in the film. It uses 972 ...
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Opinion: Brands jostle for attention at Copenhagen climate change summit
17 Dec 2009 | by Arlo Brady
strategies for 2010. Irrespective of political implications - and let's hope these are far ...
Tesco targets Guitar Hero gamers with real instruments
14 Dec 2009 | by Alex Brownsell
will roll out to other stores if it proves successful. A Tesco spokesman said it hopes to target would ...
Castrol hires former Arsenal stars for football campaign
10 Dec 2009 | by Alex Brownsell
managers, we hope to get football fans thinking about both the product and the sport in a new way ...
Editor's comment: Agencies succeed against the odds
08 Dec 2009
agency is among this group, I hope you have expressed your thanks.) Our judging is usually heavily ...
Labour to step up online campaigns
08 Dec 2009 | by Gemma Charles
Labour hopes to connect with voters through social networks and improve its data capture to increase the effectiveness of its email marketing. It is recruiting an online communities organiser to play a key role in creating content across its platforms and on sites such as Facebook and Twitter ...
Airlines realise value of loyalty
08 Dec 2009 | by Alex Brownsell
-standing customers in the downturn, more in hope than expectation that consumers will reciprocate that loyalty once ...
Will the launch of another free London newspaper be viable?
08 Dec 2009 | by Staff
, and the new kids on the block have only 10.5m squirreled away, I hope they have some innovative ideas up ...
Samsung & Vodafone partner Big Game II with X-Factor
03 Dec 2009 | by Staff
,000 fans at The Big Game', and this year the club hopes to sell-out the national stadium. Harlequins CEO ... for The Big Game to raise money for Hope HIV. ...
Brands begin to dance to the tune of social media
02 Dec 2009 | by Adam Woods
-savvy web structure in the past two years,' says Toyota's head of digital, Simon Rutherford. The hope ...
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