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Three lessons from this year's ISBA conference

,' he said. Madelin also expressed his hope that the EU will look closely at personal data, with a ...

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

The carrier's marketing director explains why the brand is pinning its long-term hopes on making..., but it is easy to ignore in the confines of our plush cabin. Lloyd will be hoping that the strength of the Virgin ...

Brand manager of the week: Kelly Hill

are created and treasured forever. You hope that your brand becomes synonymous with those magical moments ...

Sir Keith Mills: Olympic legacy on the line

of sport's marketing power? Well, they haven't yet signed the big deals that we hoped for. If you ask ... and said: 'We need an indication of your support.' I hope that we'll get there. It has been rumoured ... began on Monday 28 January - the hope is that sported can emulate the success of Help for Heroes. 'We ...

Mr & Mrs Smith goes back to its roots with couples-focused push

-dipping and after-dark croquet shots and I hope the gently suggestive images and provocative lines bring a smile ...

Branson hits back at BA over Virgin Atlantic brand axe rumours

to come and, contrary to Mr Walsh's hopes, we have no plans to disappear. But since they are so confident ...

Counting down 2012's finest Marketing Moments

s hoping 2013 will deliver just as many magic moments! ...

Video: Matt Luscombe on global challenges and IHG's new boutique brand

" and the multitude of brands both in the UK and internationally. He also offers his advice to graduates hoping ...

InterContinental Hotels Group's Matt Luscombe on his post-Olympics strategy

housed Olympics hopefuls and their entourages throughout the London 2012 Torch Relay and managed ...

Thomson boosts spend to press home Dreamliner advantage

banners, which we hope will create a real buzz on the high street." The "photomosaic" banners ...

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