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Charlotte Oates, DMG Media

29 Apr 2013 | by Nicola Kemp

of SuperUsers who give us detailed feedback and contribute to our product roadmap. We hope that these users ...

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

21 Mar 2013 | by Rachel Barnes

that [the team at] global have become aware of. High hopes Morrison says his approach to business ...

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

07 Mar 2013 | by Alex Brownsell

The carrier's marketing director explains why the brand is pinning its long-term hopes on making..., but it is easy to ignore in the confines of our plush cabin. Lloyd will be hoping that the strength of the Virgin ...

Brand manager of the week: Rachel Smith,

27 Feb 2013

Hope - although my husband can be a great wall to bounce things off too (not literally). What ...

Brand manager of the week: Katherine How

20 Feb 2013

? Australia. My friend lives out there. I'm hoping for an excuse to go soon - to her wedding. What does ...

Big Data: Moving beyond the hyperbole

13 Feb 2013 | by David Benady

better tool and hope it will work, it is about having the right tools in the right hands.' Some ...

Google+'s Marvin Chow: 'We want to bring more magic to users'

07 Feb 2013 | by Matthew Chapman

of his profile is broached, Chow laughs it off as 'tongue-in-cheek.' Google's bosses will hope ...

Brand manager of the week: Kelly Hill

06 Feb 2013

are created and treasured forever. You hope that your brand becomes synonymous with those magical moments ...

Sir Keith Mills: Olympic legacy on the line

31 Jan 2013 | by Judy Attwell

of sport's marketing power? Well, they haven't yet signed the big deals that we hoped for. If you ask ... and said: 'We need an indication of your support.' I hope that we'll get there. It has been rumoured ... began on Monday 28 January - the hope is that sported can emulate the success of Help for Heroes. 'We ...

Is it damaging for premium brands to introduce cheaper types of products? The Marketing Society Forum

24 Jan 2013

NO - KRISTOF FAHY, CHIEF MARKETING OFFICER, WILLIAM HILL Apart from the pure luxury brands, you would hope that most well-run brands could introduce cheaper products without compromising their values or standards. On a BA flight, there are four different experiences, usually separated by a ...

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