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Is Zenith report too gloomy?

11 Oct 2012

Many in the media marketplace hoped for - nay, confidently expected - a rather decent end to 2012. The reckoning was that a good fourth quarter would be the industry's inevitable reward for having seen out a rather disappointing summer. It's hard to recall now - but there was much optimism in evidence ...

Newspapers and TV drag down Zenith's UK adspend forecast

01 Oct 2012 | by Daniel Farey-Jones

", it was "not quite of the sensational magnitude that people had hoped for", the agency commented. Television ...

Sam Howroyd: The research behind the Games

26 Sep 2012 | by Sam Howroyd

were feeling a bit of a disconnect with the Games; something of a challenge for businesses hoping ...

JJB Sports appoints administrators to save brands and assets

24 Sep 2012 | by Matthew Chapman

-Wood and Richard Fleming have been proposed as administrators. JJB is hoping to announce a sale of the trade ...

NEWSPAPER ABCs: Sun on Sunday loses 2-1 advantage over Sunday Mirror

14 Sep 2012 | by Daniel Farey-Jones

, showed the lack of a hoped-for Olympic bounce . This could be put down to seasonality, although last ...

London Paralympics 2012: What did we make of it all?

14 Sep 2012 | by Julie Hamshere

the Paralympics were happy, excited, hopeful and confident. Interestingly more than 20% of us said we were ...

Olympics fail to boost consumer confidence

31 Aug 2012 | by Matthew Chapman

Consumer confidence received no boost from the London 2012 Olympics, in a blow to hopes that the £9

Limp Gocompare.com ad fails to capitalise on singer's ubiquitous presence

14 Aug 2012 | by Ryan Newey, founding partner and creative director, Fold7

Skip to full AdWatch table Truth be told, I really liked the first one. 'He's only a tenor' is still a good gag that gets a smile. Who would have thought at the time that he would become one of the UK's most ubiquitous ad characters? This 'saving the nation' spot is the first in what I hope is a ...

Retail sector limps along with 'lacklustre' Olympic effect

07 Aug 2012 | by Matthew Chapman

the overall impact on retail sales. Let's hope Team GB keeps on increasing its medal tally, bringing a ...

Adidas has the edge on Nike's similar TV advertising campaigns

01 Aug 2012 | by Richard Alford, managing director, M&C Saatchi

understand the psychology of sport - the mix of tensions, hopes, dreams and ambitions. Both use music ...

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