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Adidas has the edge on Nike's similar TV advertising campaigns

01 Aug 2012 | by Richard Alford, managing director, M&C Saatchi

understand the psychology of sport - the mix of tensions, hopes, dreams and ambitions. Both use music ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

as the dark art is, how is polar bear going to overcome all of that? Its greatest hope is to create as much ...

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

of priorities. As this range becomes more popular, I hope the creativity in its advertising will grow ...

Adwatch (Nov 2) - Top 20 recall: The Health Watch

02 Nov 2011 | by Richard Alford, Managing director, M&C Saatchi

. On launch day, of course, the website turned out to be crap and fell over. And with it went the hopes of a ... to fight gambling Goliath. I hope it succeeds, but I have a few lingering doubts about its approach ...

Adwatch (Oct 19) - Top 20 recall: Halifax

19 Oct 2011 | by Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO

Gok Wan and Gary Barlow? Only time will tell. I'm hoping that the campaign will evolve ...

Tories give up party political broadcast slot for East Africa

05 Oct 2011 | by Maisie McCabe

for such an important cause and hope it raises awareness and funds for the East Africa Appeal." Follow Maisie ...

Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach

04 May 2011 | by Kate Waters, Strategy Partner, Now

. Even if it doesn't wow the creative awards judges, I hope it will earn the brand an effectiveness award ...

Adwatch (16 March) - Top 20 recall: Has Matchaffinity.com got a lasting strategy?

16 Mar 2011 | by Zaid al Zaidy, Chief strategic officer, TBWA\London

to cultivate affinity, hope and trust, it lacks honesty. Testimonial-based advertising, although tried ...

Pick & Turkey league (19 Nov 2010)

22 Nov 2010

sentence together? Let s hope Nintendo gets the kicking it deserves this Christmas from Microsoft and Sony ...

Are branding and politics wasted on the youth?

16 Apr 2010 | by Sarah Johnson

LONDON - Marketers and politicians hoping to reach the elusive youth audience can all benefit from

 

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