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Data specialist Twenty hit by revenue plunge

06 Oct 2011 | by Daniel Farey-Jones

Twenty's board has been publicly considering strategic options for the company since June and non-executive chairman Mark Patron had no update this week, save for saying it hoped to conclude the process by the end of the year. The company's data sales division, which offers information on home movers to brands, made ...

Albion London to set up DM agency

22 Sep 2011 | by Matt Williams

of eCRM at EHS Brann and Euro RSCG 4D. Jason Goodman, the founder and chief executive of Albion, hopes ...

Tesco revamps Direct to create 'Amazon-style' offering

16 Aug 2011 | by Rachel Barnes

, as Tesco hopes to bring all orders, preferences and Clubcard insights together. The overhaul marks a ...

CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty

28 Jul 2011 | by Simon S Kershaw

of the product s efficacy. Well, they are French. The ASA ruling may be a small victory. But I hope ...

CREATIVE STRATEGY: AKT uses fame and the famous in a good cause

28 Jun 2011 | by Simon S Kershaw

tools of our trade. Let s hope that AKT s campaign sees some fame turn into funds and fans. Simon ...

CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers

08 Jun 2011 | by Simon S Kershaw

"Celebrity culture." Surely the greatest oxymoron of our times. (With the emphasis on "moron".) A sample headline: "Katie Price admits she falls in love 'too quickly'".

Marketers prepare for impact of Bailey childhood report

07 Jun 2011 | by Gemma Charles

could complain about sexualised content. Bailey said he hoped that his recommendations on lads' mags would lead to a reassessment by publishers of what was suitable for front covers. 'I hope that "modesty boards" will encourage people to re-look at what they put on front pages. I hope it's going ...

CREATIVE STRATEGY: What big brands can learn from obscure boots

26 May 2011 | by Simon Kershaw

extras were not mentioned on the delivery note. But I m still hoping that it was Shipton Heneage ...

Print DM seeks a digital future

20 May 2011 | by Alex Brownsell

and Mercedes-Benz, the initiative proved too costly and weak on ROI for some. Royal Mail has higher hopes ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

is hoping that two marketing drives will help grow sales of the company's Veg Pot range from 12.1m in 2010 ... restructure cut 500 jobs. 80: PETER HOPE - VAUXHALL Hope's staying power (he has been at Vauxhall ...

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