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DIRECT NEWS IN BRIEF

26 Oct 2000

advertising. The firm is using HPT Brand Response for its below-the-line activity, and is hoping to attract...Virgin Wines is looking to shift more of its marketing to direct mail and responsive press advertising. The firm is using HPT Brand Response for its below-the-line activity, and is hoping to attract more customers to use its web site to find information and order wine. Virgin Wines is particularly ...

DoubleClick moves into profit

13 Oct 2000

such as business-to-business and retail, but these markets failed to perform as well as he had hoped ...

DIRECT: BBC Sport hands Passion for Sport task to Black Cat

05 Oct 2000

the scheme, which rewards children for showing an enthusiasm for sport. The BBC is hoping to make ... . This year, the BBC hopes to encourage more children within the targeted schools to enter the competition. Zoe Moore, marketing manager for BBC Sport, said: We are hoping to go in a slightly different ...

DIRECTWATCH: Direct Choice/Virgin Mobile

31 Aug 2000

Fran Perillo, Creative director, MWL There was an article in Marketing a few weeks ago lamenting the fact that unlike TV advertising, no one had a list of their 100 favourite DM packs. So I waded through the pizza menus and free papers that cascade through my door in the hope I d spot ...

FIELD MARKETING LEAGUE TABLES 2000: Sponsors statement - Delivering success. Tom Preece, managing director of CPM, explains how the field marketing specialist is starting to broaden its scope to use skills across the whole business

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

are geared up to deliver success for all of our clients. We hope that you ll agree. CASE STUDY ...

FIELD MARKETING LEAGUE TABLES 2000: Growth directs field marketing - With a sector growth of 30% year on year, field marketing agencies are increasingly diversifying to maintain points of differentiation

31 Aug 2000 | by JIM NORTHOVER, Vice-chairman, Citigate

to communicating with their customers, she says. You can either put a product in the retail store and hope the consumer will buy it, or put it in the hands of the consumer to try, and hope they go back for more ...

DIRECT: SkyDigital personalises mailings to subscribers

31 Aug 2000 | by MARK KLEINMAN

s attempts to combat customer churn. We are hoping to prove what the textbooks say: that a one ...

DIRECT: Baileys database task awarded to Craik Jones

24 Aug 2000 | by MARK KLEINMAN

working specifically on building a database, which Baileys hopes will help it develop a customer contact ...

DIRECT: BRIEFS

24 Aug 2000 | by MARK KLEINMAN

-the-line activity with a 210,000-strong mailing that it hopes will combat so-called copycat products offered ...

Royal Mail backs PPS despite OFT threat

17 Aug 2000 | by MARK KLEINMAN

specialist Claritas, said: We hope Royal Mail considers this to be an inappropriate use of its brand ...

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