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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS

18 Dec 1997

, and results were hard to predict. The charity hoped for a 1:1 return on investment and achieved 1 ...

DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

07 Nov 1997 | by STEVE HARRISON

. Will the TV work? I dunno. The mail will do reasonably well - that idea usually does. I just hope no ...

City investors ally for Pep talk

06 Nov 1997 | by PATRICK BARRETT

. The Pep campaign, through DMB Given the low level of brand recognition among investment houses, we hope ...

ADVERTISING & PROMOTION: Mailing blow to DM sector - Changes to Royal Mail’s business pricing will seriously affect the direct marketing industry. Opposition to the changes shows how vital it is the sectors stay friends, writes Harriet Marsh

23 Oct 1997 | by HARRIET MARSH

, Royal Mail will spend an additional pounds 4m supporting this initiative in the hope of raising ...

CAMPAIGN DIRECT: MY BEST SHOT [PP] ROB SCOTT and DAVID LAZARUS. Photographs (omitted)

10 Oct 1997 | by PIPPA CONSIDINE

, but it s direct and has marketed Ka better than any mail-shot could have hoped for. Rob Scott ... and database building. Finally, it enabled my healthcare account team to extend the brand and, I hope, help ...

ANALYSIS: Is Hector’s house in order? - The Inland Revenue’s attempt to spread its self-assessment message by using the friendly Hector character has had a taxing time, writes Lisa Campbell

09 Oct 1997 | by LISA CAMPBELL

offices. This is almost exactly the level of response the Inland Revenue was hoping to have achieved ... January picking up the pieces and answering all the problems that have arisen, says Kaye. Let s hope ...

Saatchis’ Snudden to run new APL division

19 Sep 1997 | by HARRIET GREEN

communications to clients. I hope to take the whole thing forward. Snudden joined Saatchis in 1991 ...

/Benchmarking means sharing performance and operational information to achieve best practice. Michael Hope looks

28 Aug 1997 | by MICHAEL HOPE

The advantages of improving business performance are obvious: larger revenues, increased profitability, higher customer satisfaction, better quality of service. But less straightforward is how to go about achieving that improvement. In the quest to do things better, benchmarking may well hold the key.

Marketing supplement on Telemarketing & DRTV: Contributors to this issue

28 Aug 1997 | by KEN GOFTON

on marketing, media and sports business topics, he lives in a Cotswold cottage idyll. Michael Hope has ... spell as sales and marketing director. In 1990, he launched The Michael Hope Partnership, a ...

MARKETING MIX: You can’t get the staff these days - Bright young things have always been attracted to advertising, but what about the opportunities in below the line? Laura Fields reports on lopsided recruitment figures

28 Aug 1997 | by LAURA FIELDS

promotion agencies face a chronic skills shortage, while ad agencies drown in a sea of hopeful applicants ...

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