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Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

the country's embattled retailers were offered a glimmer of hope with the surprising news that consumer ... -hit consumer, Fagan will hope that she can contribute to the latest positive chapter in the company's story ...

Power 100: 100 to 50

is hoping that two marketing drives will help grow sales of the company's Veg Pot range from 12.1m in 2010 ... restructure cut 500 jobs. 80: PETER HOPE - VAUXHALL Hope's staying power (he has been at Vauxhall ...

Consumer data: This time it's personal

for some time. I clearly hope this works, but even if it doesn't, the reaction it has caused has created ...

Vouchers and gift cards: All in the experience

an instant reward,' says Alexander. Corporate rewards and voucher company Love2reward is also hoping ...

Vouchers and gift cards: Corporate incentives

all" campaigns rarely produce the hoped-for overall improvement in performance because they are often ...

Sports marketing: It's all in the name

burdened by debt, Liverpool now hopes to raise as much as 250m from a naming-rights deal to fund a move ...

The Work: Private view

. But I hope this engagement is effectively branded: I fear the stunning photographs may be too ... : Peter Hope, marketing communications manager, Vauxhall Brief: Drive awareness, interest ...

The Work: Private View

and activity choices - by offering them a chance to experiment with their future." Let's hope this campaign ...

The year ahead for ... direct marketing

of the "disciplinisation" of digital and since launching in 2005 it's already into its second version. Let's hope we see ...

Big Awards 2008: Time for the Big Awards? - You be the judge

is that this is the only sensible way to handle any kind of advertising prize-giving and we hope that the effort ...

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