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Zagorka, the Bulgarian beer owned by Heineken, has released a series of seven short ads. Bartle Bogle Hegarty created the campaign, which it hopes will help Zagorka recapture some of its lost market share. The campaign is called "a taste less ordinary" and will only be shown in Bulgaria. It features ...
The search is in its early stages, but several agencies have been approached for the creative account. Mizkan hopes to have appointed the two agencies by the end of the summer. The company is planning to invest heavily in Branston s UK advertising this year to boost its presence after buying ...
to "recognising" them. No images are ever captured thus, it is hoped, negating any privacy concerns. Amscreen ...
The pizza brand hopes to engage with football fans in its customer base through the 12-eposide mini series, 'The Support Group', which was created by Arena Media, and production companies Bwark and Zodiak Active. The series, which was written by Chris Little, Jonathan M Stern and the producers ...
Fiona Hope, formerly the brand s marketing director, said she expected the legal battle between ... Clearcast claimed it denigrated the bottled-drinks market. Hope said she had every intention ... . Hope admitted that the ban had slowed the progress of SodaStream s brand repositioning, which will move ...
will be unveiling a slinky new on-screen identity (Marketing, 16 November), Tumblr, which hopes to entice a few UK ...
in their mind that don t exist. What hope do small bakers have? "In what way is using photographs of handmade ...
hope to build a strong fan base through 2012 and beyond." The brand was launched in the UK in 2007 ...
With a predicted 823m of Jubilee-related spend up for grabs*, a host of brands sought to cash in and retailers in particular hoped the nation would catch a big dose of feelgood for the four-day weekend ... and Sunday, as well as the Thames Pageant . Brands of hope, and glory? But whichever supermarket sold ...
of others' plight. I hope it works. It is a sobering thought, a good message to be able to cut through all ...
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