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Domino's unveils online sitcom for football fans

14 Mar 2013 | by Echomo Efeyini

The pizza brand hopes to engage with football fans in its customer base through the 12-eposide mini series, 'The Support Group', which was created by Arena Media, and production companies Bwark and Zodiak Active. The series, which was written by Chris Little, Jonathan M Stern and the producers ...

Inside... Radio Advertising Bureau

14 Mar 2013

will be a hugely impactful research project. We hope these, alongside other initiatives, will help keep ...

Arif Durrani: Mediabrands restructure goes beyond retaining Tesco

14 Mar 2013 | by Arif Durrani

first year. Altman left soon after. His arrival at Initiative heralded new hope and a change ...

Is Sir Martin Sorrell right about Twitter?

14 Mar 2013

, however, the market s hopes for Twitter as a commercial opportunity are likely to fall short. So ...

YouGov study confirms young abandoning newspapers

13 Mar 2013 | by Arif Durrani

with the older generation. Hope for the press sector can be found in the digital reading habits ...

Trinity Mirror opens NASa ad sales unit

13 Mar 2013 | by Maisie McCabe

publications but by bringing the two sales forces together the publisher hopes to sell bigger and more ...

Smart operator Clark set for Hypernaked challenge

07 Mar 2013

A newspaper veteran who is also credited with transforming BLM, Ian Clark hopes to apply his

Desmond declares war on TV magazine sector

07 Mar 2013

Richard Desmond s Northern Shell hopes to shake up newsstands across the country this week with his typically audacious magazine launch, TV Pick . A senior executive at his expanding multimedia empire insists there is no intention of testing the market quietly and the launch cover declares: "It ...

Bauer poaches Global's Jo Parkerson to lead content-share initiative

04 Mar 2013 | by Arif Durrani

The central entertainment and lifestyle news service will work with the group's publishers, journalists, producers, programme directors and presenters to best capture, distribute and share content around the group. It hopes to stimulate and better leverage the media group s collective access ...

Tech start-ups prepare to enter 'Dragons' Den'

21 Feb 2013

The Bakery hopes to stimulate innovation by aligning young entrepreneurs with agencies and brands

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