MEDIA: C4 launches last campaign for Friends
19 Dec 2002 | by POPPY BRECH
,000 deal to back the eighth series and Channel 4 is hoping it will also sponsor the ninth. Previous ...
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Camelot to tie with MSN for dedicated channel
19 Dec 2002 | by MARK KLEINMAN
it hopes will provide the impetus for a revival of interest in the Lottery (Marketing, December 5 ...
THE BOOK OF LISTS: The 10 Programme Planning Disasters
17 Dec 2002
? was a bastardised version of The Hopefuls on The Word and involved contestants challenged to pull off ...
THE BOOK OF LISTS: The 10 Top Grossing Feature Films
17 Dec 2002
.3m Not quite the return everyone was hoping for, but a respectable box office performer, Scooby Doo ...
MEDIA FORUM: Should UKTV make the most of its BBC heritage?
13 Dec 2002 | by ALASDAIR REID
the crowd has to be worthwhile." However, can it hope to do more than make itself more prominent ...
Channel 4 shifts FilmFour director to network post
12 Dec 2002
Sunday. It is hoped he will contribute a similar approach to the main Channel 4 brand. Foraker ...
RADIOWATCH
12 Dec 2002 | by GAIL KEMP
are certainly hoping that radio will bring some of the benefits that were summarised by the Radio Advertising ...
Britannia Music launch hits setback
05 Dec 2002 | by MARK KLEINMAN
Britannia Music Company is hoping to unveil the name Source as the consumer brand for a new
OPINION: ITV's move to prove superiority of TV takes us a step backward
05 Dec 2002 | by MARK RITSON, assistant professor of marketing at the London Business School
hopes, to the advertising industry? In one word - no. In 1982, in a review of almost 60 years ...
NEW MEDIA: SPOTLIGHT ON LOTTO - Can Lotto compete online with the net's other gaming offers?
29 Nov 2002 | by ALASDAIR REID
argue that this is a forlorn hope. Because when you start looking closely at this market, the more ...
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