The Week: Advertising News - Alcohol group issues guide
30 Oct 2009
The Portman Group has created a set of guidelines that it hopes will help brands avoid targeting
and Loaded alike. "We're always looking for new ways to attract our target audience and hope ...
The Portman Group has created a set of guidelines that it hopes will help brands avoid targeting
Q: I'm a planner and I've just joined a new agency. I was hoping to promote the importance...in all shapes and sizes other than stupid. You were "hoping to promote the importance of planners ... . Your strategy hopes to make other people think you're important. That's abysmal planning. Try instead: "Hoping to demonstrate the value of planning to clients; and through clients, to the agency." Thirty ...
. Let us hope that the agencies similarly think again about the ill-formed plans to judge every council ...
featuring in one of the ad breaks. Let's hope the ad campaign runs for as long as the Sunday afternoon Bond ...
a credible intellectual mission. Rory: I hope you have a great presidency. ...
to me if they have concerns about activities on which they are working. I would hope that these cases do ...
of intelligence, humanity and hope are fewer and further between as the advertisers that espouse those values ...
and ensures we retain a strong sense of community. I suppose this is a rallying call. I hope it's the start ...