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Opinion: Brands jostle for attention at Copenhagen climate change summit

strategies for 2010. Irrespective of political implications - and let's hope these are far ...

Children's hospice charity Chase goes digital this Christmas

by the recession and is now facing cuts, so the charity is hoping the extra donations made by companies and individuals in return for sending ecards will make a difference. The charity is hoping the ecards ...

Karmarama's Buonaguidi eats hundreds of sprouts for charity

at Karmarama, has embarked on the vegetable marathon hoping to get the kind folk of adland delve ...

Labour to step up online campaigns

Labour hopes to connect with voters through social networks and improve its data capture to increase the effectiveness of its email marketing. It is recruiting an online communities organiser to play a key role in creating content across its platforms and on sites such as Facebook and Twitter ...

COI proposes model for measuring advertising effectiveness of public-sector marketing

not only paid for itself, but should provide returns of 85 for every 1 spent. The COI hopes ... .' He hopes the report will come to be as definitive as HM Treasury's 'Green Book', which sets out ...

Method 'people against dirty' by Droga5

Packaged goods company Method is hoping to get people's support for the US Household Products

Government to release public advertising value guide

they achieve for what cost. He said that he hoped the document would attain the same status as the Treasury ...

Should charities consider brand extensions to help boost revenue?

, it will succeed. If Children in Need gets it right - and I hope it does - it will be a beneficial way ...

Great Ormond Street Hospital 'Arsenal - charity of the year' by Brothers and Sisters

to various online communities in the run-up to the matchday, with the hope that supporters will join ...

Govt pledges 'support' for creatives

broadband, has been left out to be included in the Finance Bill. Ministers are hopeful that the Digital ...

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