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Opinion: Brands jostle for attention at Copenhagen climate change summit

17 Dec 2009 | by Arlo Brady

strategies for 2010. Irrespective of political implications - and let's hope these are far ...

Honda launches cinema campaign alongside Avatar film release

15 Dec 2009 | by Sarah Johnson

and hopes to standout to viewers who are anticipating the new visual effects used in the film. It uses 972 ...

Tesco targets Guitar Hero gamers with real instruments

14 Dec 2009 | by Alex Brownsell

will roll out to other stores if it proves successful. A Tesco spokesman said it hopes to target would ...

Viral View - Tips for success

11 Dec 2009 | by Jimmy Maymann

and hoping that a video achieves viral spread, it is better to opt for a strategic approach that relies ...

JWT launches internal social network

10 Dec 2009 | by Jacquie Bowser

is hoping the site enables its employees to work more effectively as a team, maximising campaigns. Ben ...

Castrol hires former Arsenal stars for football campaign

10 Dec 2009 | by Alex Brownsell

managers, we hope to get football fans thinking about both the product and the sport in a new way ...

Karmarama's Buonaguidi eats hundreds of sprouts for charity

09 Dec 2009 | by Kate Nettleton

at Karmarama, has embarked on the vegetable marathon hoping to get the kind folk of adland delve ...

Editor's comment: Agencies succeed against the odds

08 Dec 2009

agency is among this group, I hope you have expressed your thanks.) Our judging is usually heavily ...

Labour to step up online campaigns

08 Dec 2009 | by Gemma Charles

Labour hopes to connect with voters through social networks and improve its data capture to increase the effectiveness of its email marketing. It is recruiting an online communities organiser to play a key role in creating content across its platforms and on sites such as Facebook and Twitter ...

Cash4Gold to make assault on primetime after signing up Goldie

08 Dec 2009 | by Daniel Farey-Jones

supporting the company's relationship with Feed The Children, and he has hopes of Cash4Gold supporting his ...

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