to remove filtersBrand Health Check: Evening Standard
22 Dec 2004 | by James Curtis
that the Lite edition will bolster ad coverage, and hopes the typically younger readers of freesheets ...
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KR Twins in court probe
23 Dec 2004 | by MediaWeek
could be an attempt by the Twins’ former network to stir up the French media in the hope that the legal ...
The 10 Best of Bullmore 2004
22 Dec 2004
, the copywriter who founded Young but believe it or not, I'm optimistic. There's a hugely hopeful regeneration ...
News Analysis: Back-seat drivers
22 Dec 2004
with children in the hope that they will influence their parents. Ford's tie-up with this year's Thunderbirds ...
Marketing's Christmas brands quiz
22 Dec 2004
@museumofpackaging.co.uk. We hope you will take time over the holiday period to tackle the 25 questions below. The reader who ...
C4 plans 'Housewives' blitz
22 Dec 2004 | by Colin Grimshaw
unsponsored, rather than sell it short. It is hoped that potential sponsors will become more enthusiastic once ... by Michaelides & Bednash and buying by OMD UK. Channel 4 has high hopes for the series, a dark comedy billed ...
Ad gloom hangs over launches
22 Dec 2004
Where Easy Living hopes to find readers with a new take on an existing formula, Grazia is attempting ...
Publicis unveils The Real Picture
21 Dec 2004 | by MediaWeek
The magazine, called The Real Picture, is produced by the homeless and will be distributed in hostels and day centres in London. The Real Picture will have an initial print run of 6,000 copies, but publisher Vincent Popely said it is hoped distribution will be increased over the coming months. Popely ...
Haven launches £7m promo drive
21 Dec 2004 | by MediaWeek
The cross-media campaign, including a 60-second television spot, space in the national and regional press, direct and online, is the first major roll-out of activity since Haven appointed creative agency HDM in June 2004. The company is hoping to target the traditionally harder to fill off ...
Diageo gets into the Spirit with TMW mailer campaign
20 Dec 2004 | by Staff,
LONDON - Diageo is hoping that its Christmas mailing campaign will boost sales of its range of malt
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