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EDITORIAL: Why loyalty is back on the agenda for UK's retail brands

31 Jan 2002 | by CRAIG SMITH, Editor, csmith@haynet.com

If you'll forgive the oxymoron, loyalty is back. Like being a little bit pregnant - which you can't be - loyalty has no right to come and go as it pleases. Yet at the start of 2002 UK marketers have been avidly renewing their vows with the loyalty concept in the hope that customers will also ...

DIRECT: Design choice - American Express

31 Jan 2002 | by MARK MASON, Joint managing director, Mason Zimbler

can confidently hope to strut around Bond Street or Knightsbridge in the knowledge that their wallet ...

OPINION: Technology research detects a gap between leisure and work

31 Jan 2002 | by RAYMOND SNODDY, media editor of The Times

predictions but creates scenarios of how we behave now in the hope of getting close to how we might do so ...

OPINION: Marketing Society - Positive image shifts shouldn't be our objective

31 Jan 2002 | by ROY CLOUTER, operations director of banksidecentral and a member of The Marketing Society

? No wonder the presenter gave the company's personnel director a hard time. Let's hope they never ...

Renault goes upmarket with Vel Satis

31 Jan 2002 | by MATTHEW ARNOLD

are modest; UK marketing director Bruno Vanel hopes to sell just 3500 Vel Satis models in the UK ... for the smaller and less expensive cars that make up the bulk of its range. The company also hopes ...

Nestle Rowntree rolls out Smarties double-decker bus

31 Jan 2002

Nestle Rowntree is hoping to seduce mums and their kids with a mobile Smarties-branded creche that will tour supermarket car parks. The liveried double-decker bus, kitted out with play equipment and a chute from the top deck to the bottom, will be staffed by qualified childcare workers. The tour ...

The Experience Corps to target over-50s in ads

31 Jan 2002

and Shelter. Marketing director Richard Lancaster hopes to secure sponsorship for a number ...

Time Computers calls £40m pitch

31 Jan 2002 | by Matthew Cowen,

. "The marketing and product development for Time and Tiny will remain separate and we hope to retain ...

NRS members bid to break deadlock

31 Jan 2002 | by MediaWeek

, the deadline for roll-out of which is today. NRS managing director Roger Pratt said: "It's our hope ...

ITV's Monkey barred from backstage role at the Brit Awards

30 Jan 2002 | by Gordon MacMillan,

LONDON - Monkey, ITV Digital's grey knitted mascot, has had his hopes of hosting backstage

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