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Xbox launches £2.5m mail and online CRM drive

17 Dec 2002 | by Claire Billings,

number of scenarios that reflect the Xbox brand's "play more" ethos. It is hoped that the brand ...

The Big Mac and chips in the machine

17 Sep 2002 | by Gordon MacMillan,

. Electronic Arts will be hoping that the online version repeats the success of the offline game, which has ...

Samsung launches $200m global campaign

17 May 2002 | by Staff,

The campaign was created by Foote, Cone & Belding, New York and is entitled "DigitAll Experience". It promotes Samsung's range of digital products, and covers broadcast and print. The campaign breaks in the US this week and will also appear in Europe, Asia, Latin America, the Middle East and Africa. Samsung hopes ...

Tesco looks to the West as the EU thinks rebrand and Ministry flogs hi-fis

10 May 2002

from the US, the EU hopes a quick rebrand will do the trick and the Ministry of Sound shows

Leagas Delaney and Sega eat humble pie over Nike copyright case

12 Apr 2002 | by Staff,

or athletes with its advertisement for the Sega Sports 'NBA 2K2' video game. We sincerely hope that our ...

MSN offers AOL $50 to switch from AOL in campaign push

01 Mar 2002 | by James Ratcliff,

. Microsoft is hoping that the new advertising campaign will go some way to redress the balance. "We ...

ANALYSIS: PR battles on as MMR outcry rages - The health establishment and the Government are facing a major PR battle to reassure parents the triple MMR vaccine is safe, says Ed Shelton

15 Feb 2002 | by ED SHELTON

. The hope within Whitehall must be that the story will now finally go away. ...

OPINION: Blair should have come clean on Leo's MMR jab

15 Feb 2002 | by CHARLIE WHELAN, charlie.whelan@haynet.com

film premiere with Kate Winslett but not for us to know which posh university he is hoping to go to ...

 

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