to remove filtersShe panders to the Money needs of women readers
12 Dec 2002 | by MediaWeek
this month in the hope of attracting more women aged 35 to 40 to the title. Customers who sign up ...
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BRANDING BRIEFS: Philips overhauls packaging for VisionCare
12 Dec 2002
, with a sliding transparent lid. Philips hopes the contemporary new design will encourage drivers to buy
Stop Press
12 Dec 2002 | by MediaWeek
Beverage brand WKD has scaled new heights to scoop best media Christmas stunt so far, with John Ayling and Concord helping to install a festive twig of mistletoe on an 80ft by 60ft poster overlooking Newscastle's Tyne Bridge. Media Week won't try to compete, suffice to say we hope all our ...
OPINION: How pricing can keep customers with your brand
12 Dec 2002 | by LAURA MAZUR, a business writer
Bezos is experimenting with different pricing options to see what keeps customers coming back. Lower prices alone won't build a loyal customer base, of course. What Amazon does is use price to get people to try the service in the hope they will then stay because of the targeted offers and good service ...
Channel 4 shifts FilmFour director to network post
12 Dec 2002
Sunday. It is hoped he will contribute a similar approach to the main Channel 4 brand. Foraker ...
CRM's impact on the bottom line
12 Dec 2002
be very useful for us and in due course we would hope to see standard measures," says Andrew Hartley ...
CRM: CRM's impact on the bottom line
12 Dec 2002 | by ROBERT MCLUHAN
and in due course we would hope to see standard measures," says Andrew Hartley, managing director ...
MEDIA: Whoosh plans text campaign innovation
12 Dec 2002 | by RAVI CHANDIRAMANI
and entice viewers to keep watching. Whoosh hopes the anticipated uptake in next-generation mobile phones ...
BRANDING: Navy plans revamp for coherent brand image
12 Dec 2002 | by TANIA MASON
coherence. The Navy is hoping that developing an instantly recognisable brand image will also assist ...
German title to rival Glamour
12 Dec 2002 | by MediaWeek
Young Lisa: reaches the UK in February By Clare Goff Hubert Burda Media is entering the UK magazine market next year with a young women's launch. The German publisher is bringing Young Lisa to UK shores in February. It hopes to replicate the success of its German ...
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