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THE BOOK OF LISTS: The 10 best SMS campaigns

20 Dec 2002

of french fries in the hope of winning a prize. 2. CADBURY Developed by Triangle Communications ...

Xbox launches £2.5m mail and online CRM drive

17 Dec 2002 | by Claire Billings,

number of scenarios that reflect the Xbox brand's "play more" ethos. It is hoped that the brand ...

CRM's impact on the bottom line

12 Dec 2002

be very useful for us and in due course we would hope to see standard measures," says Andrew Hartley ...

BHF to raise funds with Christmas cards

02 Dec 2002 | by Claire Billings,

effective creative ideas. We hope this Christmas card idea will outperform the calendar and cards ...

Salvation Army kicks off £12m Christmas appeal

27 Nov 2002 | by Annie Kelly,

The campaign, designed by Target Direct, involves 3m mail packs, 13 TV channels, five national newspapers, seven websites, and 10m inserts in 35 magazine titles. There is also a major door-to-door programme. The charity has invested £2.5m in the recruitment component of the campaign and hopes to raise ...

Amstel launches with below-the-line drive

26 Nov 2002 | by Staff,

bumpers around Champions League coverage. Heineken hopes to sell draught Amstel in 1,500 outlets ...

DIRECT MAIL SHOWCASE: In the last of the series, Ken Gofton reviews direct marketing by four of the UK's leading creative hotshops

07 Nov 2002 | by KEN GOFTON

people hoping to find a reason not to buy the new Skoda Superb, we have some bad news.' Stuart ...

NOP launches global CRM consultancy

28 Oct 2002 | by Staff,

services to existing clients, the business will hope to attract new customer relationships, which ...

Gordon accepts additional chief exec role at Rapp Collins Europe

25 Oct 2002 | by Ian Darby,

executive of DDB Continental Europe. Omnicom is hoping that Rapp Collins can win more pan ...

Gordon accepts additional chief exec role at Rapp Collins Europe

25 Oct 2002 | by IAN DARBY

executive of DDB Continental Europe. Omnicom is hoping that Rapp Collins can win more pan ...

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