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THE BOOK OF LISTS: The 10 best SMS campaigns

of french fries in the hope of winning a prize. 2. CADBURY Developed by Triangle Communications ...

Camelot to tie with MSN for dedicated channel

it hopes will provide the impetus for a revival of interest in the Lottery (Marketing, December 5 ...

Xbox launches £2.5m mail and online CRM drive

number of scenarios that reflect the Xbox brand's "play more" ethos. It is hoped that the brand ...

Saatchis creates viral work for monster site

The spot, created by Saatchi Saatchi, will be sent to one million registered users of the site and promotes a new jobseekers product, My Monster Premium, which enables people to analyse their skills and values. It is hoped the viral will be seen by millions of people worldwide. The viral medium was seen ...

Smile takes ethical message on to the web

on the business at i-level, added: "Too many online campaigns seemed to be based on a philosophy of 'plan and hope ...

NEW MEDIA: SPOTLIGHT ON ONLINE MEDIA SALES - Should internet media owners only sell space on their sites?

that was kind of hopeful." "What let it down was that the volume wasn't there to justify learning the total ...

OPINION: Stuart Elliott in America

. But just as the internet bubble burst, so too has any hope of preserving e-mail marketing for legitimate ...

Lastminute.com seeks European marketing chief

the earlier purchase of UK operator Travelselect.com. The company hopes the acquisitions will allow ...

AOL set to scrap pop-up advertising

The AOL Time-Warner-owned internet service provider has suffered in recent months from a weak online advertising market and a falling subscriptions rate. AOL chairman Jon Miller said that by ending pop-ups, he hoped the service would become more attractive to users and more valuable to advertisers ...

Microsoft to launch $300m global MSN campaign

the latest version of its MSN Internet browser, which the software giant hopes will hit America Online

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