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HEAD TO HEAD: Should there be an umbrella preference service incorporating all media channels?

YES Ellie Woolston, deputy chairman, BHWG Proximity The current system of having to apply to each preference service individually is far too involved for people who run increasingly busy lives and haven't the time to fill in one form, let alone five or six. Much as I would hope ...

PROFILE: Fuller's - Making ale cool again. Fuller's marketing manager James Whelan explains how his view of direct marketing pulls in punters

to be particularly popular among women and will now be bottled all year round. "We hope the female market will be a ...

PRINT: Switching to Digital - Quality and cost issues have prevented colour digital printing really taking off as a DM tool. Maybe it's time for a rethink

, something not everyone is privy to at present. But there is hope. As Smith says: "Digital print ...

EDITORIAL: Ruling puts DM industry firmly on the back foot

to safeguard their privacy. The most hopeful outcome is that Wakefield Council lodges an appeal; sense ...

Craft: Basement Jaxx - Video

on an A R man who visits a crazy scientist in the hope of discovering the stars of tomorrow. He's given a ...

FEATURE: Regus London Film Festival

absence. The winning film About a Girl, is a story of a girl with the hopes and dreams of a working ...

UK Athletics in hunt for a 'grass-roots' backer

sponsored by TSB in a deal that ended in 1997. Fast Track head of business development Marc Hope, who ... to several interested parties," said Hope. "We are looking for a brand to come on board and get involved ...

DIRECT: Nicorette in 'quit smoking' DM

hopes the campaign, called 'Start the New Year by stopping', will encourage smokers to adopt a day ...

MARKETING MIX: A brand for the weekend, sir?

be no better, particularly with Peugeot offering 'the ride of your life' and Renault shattering the hopes ...

OPINION: Preserve loyalty but appeal to a new generation

. The company had hoped that by moving into products such as MP3 players, digital cameras and electronic games ...

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