to remove filtersHilton enlists two agencies for UK advertising blitz
13 Dec 2001
the group was raising its spend in the hope of gaining market share as competitors cut down on marketing ...
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Riding the media roller coaster - Agencies
14 Dec 2001 | by MediaWeek
, Project Jack , next year - a launch which is hoping to provide a much-needed shake-up of the men's market ... launched a £68m worldwide marketing campaign in September. Yahoo! has high hopes for next year ...
Agency 2001 recognises a creative year
13 Dec 2001
hope you will be heartened by the brilliance of the creative work, by some astonishing new ...
AGENCY 2001: Agency 2001 recognises a creative year
13 Dec 2001 | by CRAIG SMITH, Editor
look even more extraordinary. As you read through the top performers, we hope you will be heartened ...
BRAND HEALTH CHECK: ITV1 - Can ITV1 win the ratings and ad revenue battle?
13 Dec 2001 | by POPPY BRECH
of hope on the horizon. In Jim Hytner, its new marketing and commercial director, ITV1 has a passionate ... backdrop, what impact can ITV's newly hired agency Bartle Bogle Hegarty hope to make on the positioning ...
OPINION: Channel pricing deal could help ITV more than free-to-air boxes
13 Dec 2001 | by RAYMOND SNODDY, media editor of The Times
. The obvious hope is that viewers will start off with their free-to-air service and be persuaded to trade up ...
OPINION: Marketing Society - Marketers must avoid pitfalls of evolving a brand
13 Dec 2001 | by PETER BRABECK-LETMATHE, vice-chairman and chief executive of Nestle and a member of The Marketing Society
's competitiveness. Permanent? Well, yes, we hope so, though there has been a marked tendency recently ...
HELPLINE SERVICE
13 Dec 2001
in which the word 'hope' is spelled out in real daffodils, while for Absolut vodka it made one ...
AGENCY 2001: CUSTOMER PUBLISHER OF THE YEAR - Haymarket. Innovation and editorial talent are key to the winner's recent success
13 Dec 2001
titles) from DAS (Diversified Agency Services) in the hope of creating a complementary conflict shop ...
ANALYSIS: Do ads work for newspapers? - As newspapers do battle for a shrinking readership, Daniel Rogers asks whether brand advertising boosts circulation
13 Dec 2001 | by DANIEL ROGERS
share prices, forcing proprietors to change editors and chop and change strategy in the hope ...
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