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Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

07 Mar 2013 | by Alex Brownsell

The carrier's marketing director explains why the brand is pinning its long-term hopes on making..., but it is easy to ignore in the confines of our plush cabin. Lloyd will be hoping that the strength of the Virgin ...

Ryanair's comms head Stephen McNamara to join IRFU

17 Dec 2012 | by PRWeek reporters

joins the IRFU, and hope that they will be as successful over the next four years as Stephen and Ryanair ...

Branson hits back at BA over Virgin Atlantic brand axe rumours

10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

to come and, contrary to Mr Walsh's hopes, we have no plans to disappear. But since they are so confident ...

Thomson boosts spend to press home Dreamliner advantage

20 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

banners, which we hope will create a real buzz on the high street." The "photomosaic" banners ...

Emirates calls £10m UK ad review

16 Aug 2012 | by Anne Cassidy

. The airline is now hoping to make its brand more relevant to a wider audience, as well as drive loyalty among ...

Connected Campaign of the Month- British Airways

12 Jul 2012

Britain not to fly. "We hope that this Olympics, by admitting in a tongue-in-cheek way that the fortune ... and minds of the country by putting the hopes of our athletes before those of the airline. The result is a ...

VisitBritain and BA plot £5m post-Olympics campaign

21 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign will launch in September will and run across TV, cinema, digital and outdoor. VisitBritain is expecting a surge in visitor numbers this summer and is hoping to maintain a steady flow of visitor numbers after the Olympics. The tourism body aims to use a number of one-off events ...

Helen Edwards: Grounds for fair play on pricing

13 Jun 2012 | by Helen Edwards, PPA, Business columnist of the year

, believing straightforward decency will prevail in the long run. Let's hope so, because it isn't always ...

KLM launches nine-month Facebook initiative

04 May 2012 | by Loulla-Mae Eleftheriou-Smith

is opened. KLM said that it hopes to increase its 47,000-strong UK Facebook fanbase by at least 6 ...

Razorfish scoops Emirates social media business

19 Apr 2012 | by Anne Cassidy

. The airline hopes to make its brand more relevant to a wider audience, as well as driving loyalty among existing customers. Emirates is hoping to catch up with rivals such as American Airlines and Air France ...

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