to remove filtersThe Times paywall claims a 21% lift in brand recall
07 Mar 2011 | by Arif Durrani
advertising budgets by itself, but News International hopes the results will add fuel to the debate ...
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Arif Durrani: Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
, and their indelible impacts on the human brain, will be one Mark Zuckerberg hopes doesn t receive too much publicity ...
Rias drives acquisitions with IBM predictive software
03 Nov 2010 | by Ed Owen
and analytics manager at Rias, said: "When we started to use IBM's predictive analytics software we hoped to cut ...
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