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Hibu targets retail giants Amazon and Tesco

10 May 2013 | by Matthew Chapman

Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal...and effectively outspent small to medium-sized business on the internet." Hibu Business hopes to give smaller ...

Asda launches weather-dependent campaign for summer clothing push

30 Apr 2013 | by Matthew Chapman

, dependent on the weather. Asda is hoping to "weather proof" its summer with flexible advertising activity ...

Virgin Media amends traffic policy after BT and Sky quiz 'unlimited' broadband claims

27 Mar 2013 | by Matthew Chapman

prolific users are only reduced by 40% in the hope the controls will be deemed "moderate". A Virgin ...

The future's bright, the future's useful

05 Mar 2013

by the semiconductor stands). Around 70,000 delegates squeezed into a packed conference hoping to discover the path ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

are also nurturing a quiet hope that sense will prevail. With a vote on the draft due at the end of April, there is hope that the proposals, even if they make it onto statute books, will be modified to reflect business ...

City Index puts 9% of UK budget into branded content

11 Dec 2012 | by Daniel Farey-Jones

It hopes to cement a positioning around educational content that will help it both engage existing customers and expand the market for spread betting. It has laid the groundwork with this autumn's launch of an 'Apprentice'-style online competition called the Trading Academy, to which it has allocated 9% of its UK ...

EU data proposals should 'go back to the drawing board' say MPs

01 Nov 2012 | by Sarah Shearman

protection legislation needs to be updated to reflect the realities of today's digital economy. "We hope ...

Arif Durrani: Embracing digital as standard

24 Oct 2012 | by Arif Durrani

the infrastructure, the technology and the talent. Let s all hope growth can follow. Full details of the IAB ...

Every Mother Counts 'no Mother's Day' by CHI & Partners New York

09 May 2012

by the film-maker Ed Burns, Turlington's husband. "We hope this film becomes a pivotal moment in getting ...

Volkswagen 'don't make up and drive' by DDB Tribal

12 Apr 2012

The tutorial is called a crash course to shine and by shocking the viewer Volkswagen hopes to raise awareness of the fact half a million crashes are caused in the UK every year by women putting on their make up while driving. Art direction was by Lilli Langenheim, the copywriting was by Valerie von ...

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