Search results for "Hope

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Does data pose a threat to creativity?

28 Mar 2013

") is in danger of taking this away. Some hope that this is the beginning of a backlash against data in favour ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

for the Paralympics Samsung - Samsung hope relay campaign Global Marketing Unilever - Inspiration ...

Brands on alert: six things you need to know about draconian new EU data rules

01 Mar 2013 | by Noelle McElhatton

are also nurturing a quiet hope that sense will prevail. With a vote on the draft due at the end of April, there is hope that the proposals, even if they make it onto statute books, will be modified to reflect business ...

Who's responding to Britain's direct mail?

10 Dec 2012 | by Alice Dunn

Royal Mail recently announced that direct mail now accounts for half of all letters that come through the door in the UK. With such a mass of envelopes arriving each day, understanding what sort of people are most likely to respond to direct mail and why is crucial for marketers hoping to reach ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

the country's embattled retailers were offered a glimmer of hope with the surprising news that consumer ... -hit consumer, Fagan will hope that she can contribute to the latest positive chapter in the company's story ...

The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US

12 Nov 2012 | by Greg Nugent

or 'rebrand' the President; instead, they evolved the message. From 'Hope' to 'Forward' and 'Change' to 'Jobs ...

EU data proposals should 'go back to the drawing board' say MPs

01 Nov 2012 | by Sarah Shearman

protection legislation needs to be updated to reflect the realities of today's digital economy. "We hope ...

Think BR: Big data, or just better targeting?

10 Oct 2012 | by Dan Hagen

hope not. Will a more digital approach to creative be required? I think so. Much to ponder. I ...

CREATIVE STRATEGY: eBay reminds us there can be winners in a recession

04 Oct 2012 | by Simon S Kershaw

you want without forking out money you don t have. Even so, let s hope the recession ...

Rapier's post mortem begins as Hornby rides in

06 Sep 2012 | by Jeremy Lee

will lose their jobs, the scale of their severance and the ratio that creditors can hope to get back ... owned. Visitors to the Rapier website hoping to find evidence of staff reaction to the news from one ...

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