Search results for "Hope

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Appointment to View: behind the scenes of the M&S Christmas ad

12 Dec 2011 | by Georgina Brazier

Two behind-the-scenes videos feature interviews with the contestants about their experiences on the show and their hopes for Christmas. Marcus Canty, one of the three acts to go through to the final, said: "I even said on my first audition I'd love to be able to walk into Marks and Spencer and not have ...

A User-First Approach

07 Dec 2011 | by Marc Heal, Duke & Earl

hope it's apparent from this brief shopping list that a useror consumer-centric approach is vital ...

Delivering a united front

07 Dec 2011 | by Stephen Maher, James Devon, MBA

hope, we can all agree is that strong integrated campaigns are coherent to a central thought or theme ...

Tesco to free up shelf space with augmented reality trial

17 Nov 2011 | by Matthew Chapman

-in. The supermarket chain also hopes the use of augmented reality on customers' home desktops will reduce the number ...

SodaStream shifts strategy to focus on fun

10 Nov 2011 | by Maisie McCabe

', in an attempt to reach family audiences. Fiona Hope, managing director of SodaStream UK, said: "We have grown ... " under the direction of Hope, a former marketer at Greene King and Coca-Cola. Follow Maisie McCabe ...

My YouTube ad of the week: Amy Kean, Havas Media

10 Nov 2011

approach, but what a beautiful, unexpected route for a brand of bottled water. In fact, I hope it does ...

Canon fights smartphone threat with biggest sales promotion push

10 Nov 2011 | by Matthew Chapman

The consumer electronics firm is hoping to stimulate demand in the camera market with a 3m dedicated investment in sales promotion, created in response to the rise in smartphone sales which has impacted on the compact camera market. Susie Donaldson, Canon UK Ireland marketing director, said ...

Catching up with consumers

10 Nov 2011 | by Jeremy Garner and Mark Brown, Weapon7

. How can anyone hope to plan and execute a campaign consisting of dozens, perhaps hundreds, of elements ... campaigns consisting of so many elements - and with the consumer always in control - how can agencies hope ...

Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand

03 Nov 2011 | by John Reynolds

to Nielsen. Rudgard hopes to change that, with help from brand extensions, including vegetable crisps ...

Adwatch (Nov 2) - Top 20 recall: The Health Watch

02 Nov 2011 | by Richard Alford, Managing director, M&C Saatchi

. On launch day, of course, the website turned out to be crap and fell over. And with it went the hopes of a ... to fight gambling Goliath. I hope it succeeds, but I have a few lingering doubts about its approach ...

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