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Campaign Supplement on BMP DDB 1968-1998: BMP’s creative soul - As a founding father of BMP, John Webster created some of the most memorable ads ever seen. And he is still not ready to quit. By Jim Davies

Martians; the Cresta bear; Sugar Puffs Honey Monster; the Kia-ora crows; George the Hoffmeister bear ...

Campaign Supplement on BMP DDB 1968-1998: BMP history 1968-98. It isn’t always easy to manage the move from local creative hotshop to network player without losing creative potency. But BMP has - as this chronology shows

list; Renault and a place on the Quaker roster are won. For the latter, the Honey Monster makes his ...

CAMPAIGN DIARY: YOU MUST REMEMBER

were: 1. Honey Monster (as Sugar Puff Daddy) for Sugar Puffs; 2. Snap, Crackle and Pop for ...

COMMENT

benefit of my wisdom. Unaccustomed as I am to this kind of thing, I feel as if the Honey Monster ...

PRIVATE VIEW

, right down to the little puffer jackets. Perfect. The one danger is that the Honey Monster will now ...

Honey Monster takes on rap role in Y&R ad

Young s new spot for Sugar Puffs shows the Honey Monster in his latest guise - as Puff Daddy, an...Young s new spot for Sugar Puffs shows the Honey Monster in his latest guise - as Puff Daddy ...

CAMPAIGN DIARY: A monster success ..

. The ad said Honey Monster needed a stand-in. Applicants had to be over 6 feet 6 inches tall and ...

Y&R unveils new Honey Monster spot

The Honey Monster has hung up his football boots and taken up snowboarding for the latest Sugar...The Honey Monster has hung up his football boots and taken up snowboarding for the latest Sugar ...

CRAFT: NEWS - Creature Shop expands into production

Sugar Puffs Honey Monster and has also worked on campaigns for Harp, Heineken, Smirnoff and Weetabix ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

character. Once you ve launched your Honey Monster or Tony the Tiger, who knows? The merchandisers may ...

 

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