WPP plans to put GCI back on track
08 Dec 2005 | by Tom Williams
boasts some big names on its books, such as British Airways, Dell and Homebase, recent wins such as the ...
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News Analysis: Why Rose is the pick of the bunch
29 Nov 2006 | by David Quainton
Turn on the TV in the coming weeks and you are likely to see ads from the likes of Homebase ...
DIY brands strain to rebuild appeal
01 Dec 2005 | by Alex Black
change our strategy because of competition from supermarkets,' she says. Homebase media relations ...
Media Analysis: Garden titles ride consumer wave
26 Mar 2004 | by Joe Lepper
circulation mark. Homebase PR manager Sarah Woodcraft says readers of most of the titles are extremely ...
Media Analysis: Cashing in on home improvement
30 Jan 2004 | by Mark Johnson
Richard Medley. 'It's a good way to showcase brands,' says Medley, who works on the Homebase PR account ...
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