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McCann ComputerTan hoax gets record hits

05 Feb 2009 | by Hadassah Nymark

-related deaths in the UK, has been deluged with hits....A fake company called ComputerTan, www.computertan.com has been set up by McCann and Skcin (The Karen Clifford Skin Cancer Charity). The fake site, which received 30,000 hits in the first 24 hours of the campaign, offers people the ability to receive regular top-up tans via their computer using revolutionary ...

The Work: New campaigns - UK

16 Jan 2009

There may be a few months to go until Easter, but Cadbury's Creme Eggs have hit the shelves once again ...

TMW's director of strategy, Mick Costella, passes away

08 Jan 2009 | by Matt Williams

be missed by many friends at TMW, and the wider industry will be a better place for having known him, even a ...

Poster campaign marks World Aids Day

02 Dec 2008 | by Staff

LONDON - Terrence Higgins Trust today launched a hard-hitting poster to mark the 20th World Aids

Big Awards 2008: Automotive

24 Oct 2008

: Wave Sound: engineers Parv Thind, Jack Sedgwick Title: Missing Client: Audi UK Brand: A4 ...

Close-Up: Live issue - Big Awards 2008: the gold medallists

24 Oct 2008

also produced a gold each. Only radio disappointed by not hitting the gold standard - but there ... the campaign has run into a spot of bother recently, with BMB and Coors being hit with a 7.1 million lawsuit ... in the same way that the sneezing panda has got millions of hits on YouTube; it's sweet and funny. It's very ...

Marketing budgets cut at record rate as economic crisis deepens

13 Oct 2008 | by Caroline Lovell

the key budgets hit by the economic downturn. The survey found that all marketing categories had seen a ...

The Direct Approach: Roundtable discussion - Shout DM's credentials

10 Oct 2008

, but it is not missed, according to Martin Nieri, CMW's managing director: "Those mailings may be down, but we are now ... direct mail's visibility, with 78,000 tonnes hitting landfill each year, makes it an easy target. "I am ...

The Direct Approach: Train for a digital future

10 Oct 2008 | by Neil Morris, Institute of Direct Marketing

, services and suppliers. Certainly, consumers will have far more ability to hit the off button and stop ... to the needs of its audience, so that there should never be any risk of that off button being hit. Marketing ...

The Direct Approach: Make it personal

10 Oct 2008 | by Jonathan Harman, Carlson Marketing

products and refer the brand to others. So, even in this relationship-savvy age, a trick is being missed ...

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