19 Dec 1998
| by JAMES KYDD, Marketing Director, Virgin
the Government s hard-hitting ad that
encourages businesses to prepare for a new European currency....One hundred and six viewers have objected to the Independent
Television Commission about the Government s hard-hitting ad that
encourages businesses to prepare for a new European currency.
The ad, created by TBWA GGT Simons Palmer, showed a fictitious
businessman, called Martin Skinner ...
19 Dec 1998
The Spider Bolleaux when he intimated that
I am on his redundancy hit-list. On the one hand I am the new...I have spent the week trying to escape the Kafkaesque web spun to
entrap me by my boss Billy The Spider Bolleaux when he intimated that
I am on his redundancy hit-list. On the one hand I am the new product
manager with no current brands on my hands, responsible for generating
future sales for GBH ...
19 Dec 1998
| by DAVID MURPHY
-biggest
budget in the table, only manages to hit 18th place. Tesco, however,
which was nowhere last year ...
new agency and an increased budget, has hit the
league for the first time.
Like Somerfield ...
-shows are Direct Line, Kellogg s Corn Flakes (the
first time for several years that these brands have missed out ...
19 Dec 1998
| by IAN DARBY
not include Egg but it will be expected to hit
UK consumers with direct mail to push the Pru s traditional ...
19 Dec 1998
| by NIGEL WALLEY, Managing Partner, Deciphe
-toys ).
For Hamleys, in particular, with its global reputation, this Christmas
could turn out to be a massive missed ...
19 Dec 1998
| by ANDREW CRACKNELL
is worn by the person standing in front of us arguing, we re
going to hit them anyway. Indeed, in my ...
19 Dec 1998
| by RAYMOND SNODDY
Association suggested that boasting about 30 million hits a
month for BBC Online wasn t so smart when you ...
Tim Mellors, Grey s newly appointed creative chief, has spoken
publicly of his frustration at the failure of the agency bearing his
name to break into the big league.
18 Dec 1998
| by ROBERT DWEK
British Airways has hit some turbulence in recent months. There has
been the defection of many...British Airways has hit some turbulence in recent months. There has
been the defection of many business and first-class passengers, falling
occupancy levels and criticism from Egon Ronay about the quality of its
onboard catering.
In the eyes of many former BA loyalists, the airline has ...
18 Dec 1998
| by KEN GOFTON
of recent years. When it was
launched in 1996, two new credit cards a day were hitting the market...Goldfish, it is generally accepted, has been one of the most
successful credit card introductions of recent years. When it was
launched in 1996, two new credit cards a day were hitting the market,
but of all those taken up by the public, one in five was a Goldfish.
The marketing ...