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Euro TV ad provokes complaints

the Government s hard-hitting ad that encourages businesses to prepare for a new European currency....One hundred and six viewers have objected to the Independent Television Commission about the Government s hard-hitting ad that encourages businesses to prepare for a new European currency. The ad, created by TBWA GGT Simons Palmer, showed a fictitious businessman, called Martin Skinner ...

CAREERS: The Secret Diary of Brian The Brand Manager

The Spider Bolleaux when he intimated that I am on his redundancy hit-list. On the one hand I am the new...I have spent the week trying to escape the Kafkaesque web spun to entrap me by my boss Billy The Spider Bolleaux when he intimated that I am on his redundancy hit-list. On the one hand I am the new product manager with no current brands on my hands, responsible for generating future sales for GBH ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

-biggest budget in the table, only manages to hit 18th place. Tesco, however, which was nowhere last year ... new agency and an increased budget, has hit the league for the first time. Like Somerfield ... -shows are Direct Line, Kellogg s Corn Flakes (the first time for several years that these brands have missed out ...

Pru picks WWAV for pooled pounds 23m direct mail task

not include Egg but it will be expected to hit UK consumers with direct mail to push the Pru s traditional ...

NEW MEDIA CHOICE: HAMLEYS

-toys ). For Hamleys, in particular, with its global reputation, this Christmas could turn out to be a massive missed ...

Confrontation is better for genius than a dull peace

is worn by the person standing in front of us arguing, we re going to hit them anyway. Indeed, in my ...

MEDIA: BBC’s confusion shows in its own mission message

Association suggested that boasting about 30 million hits a month for BBC Online wasn t so smart when you ...

Mellors rues missed start-up chance

Tim Mellors, Grey s newly appointed creative chief, has spoken publicly of his frustration at the failure of the agency bearing his name to break into the big league.

CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes

British Airways has hit some turbulence in recent months. There has been the defection of many...British Airways has hit some turbulence in recent months. There has been the defection of many business and first-class passengers, falling occupancy levels and criticism from Egon Ronay about the quality of its onboard catering. In the eyes of many former BA loyalists, the airline has ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

of recent years. When it was launched in 1996, two new credit cards a day were hitting the market...Goldfish, it is generally accepted, has been one of the most successful credit card introductions of recent years. When it was launched in 1996, two new credit cards a day were hitting the market, but of all those taken up by the public, one in five was a Goldfish. The marketing ...

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